英文摘要 |
The year of 2012 was a sticking point, that under the circumstance the decree of cultural creative industries of Taiwan was informed, and Ministry of Culture (MOC) also proposed important policies to establish the venture capital of public-private partnership (PPP). With this new model improves Taiwan creative industries toward market and shows their flourishing. In order to accomplish the aim, it illustrates that the evaluation mechanism in operation for cultural creative industries is stressed only on economic profits and is in the state of imbalance then not to achieve the MOC policies implementation. This arouses questions during the process, if the prosperity and its economics benefits are growing as optimistic as MOC expected? Or an investor and a creative producer can have the same evaluation to a subject? That’s the important issue that needs to pay more attention and study further. This study focus on the operation of venture capital evaluating mechanism under PPP model in cultural creative industries, is trying to abandon the fixed commercial thinking and adjusting the evaluation system in force, with the concepts of social enterprise which is possible to make invisible cultural values grows as well as tangible economic profits. |