360 度領導者的挑戰對「方方美語」中階主管領導的啟示

The Challenge of 360-Degree Leaders and Its Implications for Middle Managers Leadership in Fun-Fun Cultural Enterprises

本研究旨在探究360 度領導者的挑戰，對「方方美語」中階主管領導的啟示。首先以Maxwell 所提出的360 度全方位領導的概念為理論基礎，他指出99%的領導之擁有非來自高層，而是來自組織的中階主管，在組織的任何角色都能影響人們，去為別人加值(add value to the others)。其次探討在少子化的危機威脅，以及補教業的數量倍增，美語補教業受到市場競爭激烈衝擊，「方方美語」中階主管如何藉由360 度的領導思維，面對無可規避的問題及去除在領導上可能面臨的迷思；進而透過360 度領導的策略，隨時準備接受新的挑戰。最後，就研究分析所得啟示，進一步引導「方方美語」定位與及提升優質辦學的成效。

The purpose of this study is to explore the challenge of 360-degree leaders and its implications for manager leadership in Fun-Fun Cultural Enterprises. 360-degree leadership was first proposed by John C. Maxwell as the theoretical basis. He argues that 99% leadership concerns managers leadership rather than executive leadership. He also believes that 360-degree leaders influence people at every level and add value to othersfrom wherever you are in the organization. At present， Cultural Enterprises have more difficulties in running their business than in the past as a result of the impact of low birthrate and keen competition from the same industry. Middle managers in Fun-Fun Cultural Enterprises would face many trials and challenges and have to remove the leadership myth accumulated over the time. By using the strategy of 360-degree leadership， the middle managers will be well-prepared to face new challenges.Finally， the research analysis can provide inspiration further to guide the Fun-Fun Cultural Enterprises in the right direction in order to be an excellent school.