Determinants of the Box Office Performance of Motion Picture in China - Indication for Chinese Motion Picture Market by Adapting Determinants of the Box Office (Part II)

This paper aims to examine the determinants of box office revenue in Chinese motion picture industry. The testing sample consists of 60 films released during 2005-2010. By using regression method to examine those relevant factors of the box office revenue, there came out results with three primary predictors - the promotion cost, ticket price and the copies that play significant roles while concerning profitable investment for investors as well as producers in the motion picture industries. The paper is divided into two parts; part 1 explains current situations and researches on the determinants of box office revenue worldwide; part 2 uses regression method to demonstrate the significant influence of box office revenue to Chinese motion picture industry.