商展行銷課程創意教學成效之初探

A Preliminary Study on Effects of the Creative Teaching Course of Trade Show Marketing

本研究為針對技職大專學生參與創意教學課程之主觀感受及教學反應評量之成效探索，並與其他傳統教學課程之教學評量成果平均值進行比較之行動研究。研究方法包含質性研究之文件分析法，並以量化方式進行描述性統計分析。研究對象為致理技術學院99 學年度第2 學期國際貿易系日間部四技選修「商展行銷」專業課程之學生，總計51 位學生參與研究。研究者發現：創意教學課程在整體課程評量明顯高於傳統教學課程平均值，而參與者對創意教學課程於學習動機與興趣、創新創意之能力、未來職場就業競爭力及課程滿意度等領域亦抱持相當肯定之看法。

This study explores the effects measured by subjective feelings and teaching evaluation responses of vocational college students participating in the creative teaching program. It also compares the teaching evaluation scores of this course with the average scores of traditional courses. This study adopts the qualitative methodology of documental analysis， and the quantitative methodology of descriptivestatistics. Research participants are the 51 students in the four-year day section of the Department of International Trade of Chihlee Institute of Technology that took the professional elective course of Trade Show Marketing in 2011. The researcher found that: the overall evaluation score of the creative teaching course is significantly higher than the average score of traditional courses， and participants also think highly of the creative teaching course on the dimensions of learning motivation and interest，innovative and creative ability， career competitiveness， and satisfaction to curriculum.