客家電視新聞處理型態之析探

The Study of News Processing's Type of Hakka Television

本研究以客家電視新聞製播五項環節(播報、採訪、過音、編輯、鏡面)，分析其處理型態及衍生之影響，並使用針對一般媒體資深業界人士進行之深度訪談法、針對客家電視新聞觀眾進行之焦點團體法，以及與客家電視台決策者和第一線新聞工作者意見交流之參與觀察法，三法並行。研究發現受訪者對客家電視新聞期許甚深，普遍希望能增加客家新聞的多元性與創意思維，並強化客家特質，讓新聞更好看、製播品質更具競爭力。此外，觀眾代表對客家電視新聞處理五項環節喜好度之排序為：鏡面－編輯－採訪－過音－播報。本研究認為，觀眾在台灣商業媒體長期洗禮下養成的收視習慣，在看待公共族群頻道時應稍做調整；至於客家新聞製播單位也須重視觀眾意見並與其積極互動，才能發揮客家媒體的影響力。

This research seeks to answer this by analyzing the five-part (to anchor, to interview, to voice-over, to edit, to design screen) production process of Hakka TV News. The research utilizes in-depth interviews with senior media professionals in Taiwan, focus groups comprised of the Hakka TV News audience, and participant observation of the senior management and frontline editorial staff of the Hakka TV News. The research discovered the participants in Hakka TV News hoped to be more competitive and attractive to its audience by improving the quality of its new reporting through increased diversity and creativity from the Hakka perspective. In addition, statistical analysis of the Hakka TV News audience opinion identified five mechanisms that attracted them to the station: screen designs > edits > interviews > voicing > anchors. The research concludes that the television audience's preferences for ethnic-focused public channels require adjustment compared to their preferences for mainstream Taiwanese commercial media. Hakka TV News needs to take into account its audience's opinion through positive interaction so that it can achieve its media influence on the public.