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管理學報 Journal of Management and Business Research |
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202203 (39:1期)期所有篇 |
- 研發強度、無形資產與行銷強度對品牌價值之影響:國家文化之干擾效果 The Effect of R&D Intensity, Intangible Assets, and Marketing Intensity on Brand Value: The Moderating Influence of National Culture
- 公司治理、企業社會責任與資訊不對稱 Corporate Governance, Corporate Social Responsibility, and Information Asymmetry
- 豈止於「再次偉大」:數位社群媒體下的賦名策略 Beyond Expectations of“Making America Great Again”: Framing Strategy in Digital Social Media
- 企業策略與創新企業社會責任 Business Strategy and Innovative Corporate Social Responsibility
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