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中山管理評論 Sun Yat-sen Management Review |
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201109 (19:3期)期所有篇 |
- 應用推敲可能性模型探討部落格行銷效果:以旅遊部落格為例 Marketing Effectiveness on Travel Blogs: the Perspective from Elaboration Likelihood Model
- 快速試驗、精簡多餘、靈活整合的山寨創新學--以中國大陸山寨手機廠商為例 The Shanzhai Way of Innovation: Responsive, Staying Lean, and Flexible-The Case of Shanzhai Mobile Phone Players in China
- 青少年對速食消費之理解層級:基模知識與涉入的干擾效果 Adolescents' Comprehension Hierarchy of Fast Food Consumption: The Moderating Effects of Schema Knowledge and Involvement
- 建構移動視窗探討內線交易對購回股票宣告之影響 The Effect of Insider Trading on Share Repurchase Announcements: the Moving-Window Perspective
- 集團企業股權網絡結構與研發決策的跨層次分析 How the Structure of Equity Ties within Business Groups Affects R&D Expenditure?Applying Hierarchical Linear Model
- 建構永續性平衡計分卡之研究--以半導體產業為例 Establishment of Sustainability Balanced Scorecard: A Case of Semiconductor Industry
- 多層級網絡結構特性對探索型與應用型創新之影響 The Impact of Structural Approach of Multilevel Network on Explorative and Exploitative Innovation
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