政策宣導效果指標之建構 A Tentative Measurement Model for the Indexes of Policy Marketing Evaluation
2009年縣市長選舉現任者與挑戰者候選人部落格傳播策略比較 Comparing Communication Strategies of Incumbents and Challengers in Blogs: The Case Study of Taiwan's 2009 Municipal Election
簡報多媒材設計初探：以賈伯斯2008年主題簡報為例 The Multimodal Design of Presentation Slides: A Case Study of Steve Jobs's Macworld 2008 Keynote
另類廣告不一致：品牌來源國與品牌消費文化定位之觀點 Special Advertising Incongruity: A Perspective on the Brand-Country of Origin and Brand Consumer Culture Positioning
