部落格廣告以代言人表現模式之溝通效果研究 The Study on the Advertising Effects of Using Celebrity Endorsement on the Web Blog
商店形象、服務品質與顧客忠誠度之關聯性：以好市多量販店為例 The Relationship among Store Image, Service Quality, and Customers Loyalty: Taking Costco Wholesale in Taiwan as an Example
廣告創意、處理經驗與溝通效果 Advertising Creativity, Processing Experiences, and Communication Effects
