廣告代言人的性格形象對品牌性格的影響－－以Nokia新款手機的平面廣告為例 Does the Personal Image of An Advertisement Endorser Affect Brand Personality? -An Example of Nokia's Latest Cell Phone Print Advertisement
比較式手法引起的廣告態度之中介效果模式探討 The Effects of Comparative Tactics on Attitude toward the Ads: The Mediate Role of Manipulation Intent Inference
政府從事電視置入性行銷法律規範之研究 On regulations of governmental embedded TV advertisements
