訊息媒體來源、訊息類型、企業回應策略與品牌認同對消費者反應之影響：公共報導V.S.網路轉寄訊息 The Influence of Media Type, Information Valence and Enterprise Responding Strategy on Consumer Attitude: A Comparison between Publicity and E-mail Forwarding Message
台灣與日本得獎電視廣告之內容分析：以時報金像獎與電通賞為例 Content Analysis of Taiwanese and Japanese Award-Winning Commercials: A Comparison of Times Advertising Award and Dentsu Advertising Award
啤酒廣告中之文化探索：以在台灣銷售的亞系、歐系及美系品牌為例 A Culture Exploration on Beer Advertisement: Case Study of Asia, Europe, and America Brands in Taiwan
菸品廣告限制與基本權利保護之研究 A Study on the Regulation of Tobacco Advertising and the Rights of the People
香港愛滋防治宣導短片（1987－2001）之內容分析 Service Announcements of AIDS Intervention in Hong Kong, 1987-2001: A Descriptive Analysis with a Cognitive Paradigm
