建立企業網頁公關效果評估指標－－以2002年台灣五百大服務業為例 Assessing the Effectiveness of Web-based Public Relations: A Study of Taiwan's Top 500 Corporations in Service Industry
苑裡藺草編織文化暨視覺形象設計之研究 A Study on Proposing an Visual Identity Design and Marketing Plan for Yuan Li Triangle Rush Weaving Culture
服務品質、價格、品牌形象與品牌個性對顧客滿意度之影響－－以銀行業為例 The Effects of Perceived Service Quality, Perceived Price, Brand Image, and Brand Personality on Customer Satisfaction - A Case of Banking Industry in Taiwan
