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廣告學研究
The Journal of Advertising Research |
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| 200007 (15期)期所有篇 |
- 網路時代的企業公關－－格魯尼模式的理論性重構 Exploring the Role of Internet in Corporate Public Relations: A Theoretical Reformulation of Grunig's Model
- 企業論述與公共關係－－從語藝的觀點出發 Corporate Discourse and Public Relations: The Rhetorical Approach
- 組織傳播與公共關係的共同參考架構－－從組織跨界人觀點看公關人員的影響力、角色衝突及溝通模型 A research framework for organizational communication and public relations: Public relations personnel's influence, role conflict and communication patterns from a boundary spanning perspective
- 1982至1999台灣瘦身廣告研究－－多面向的研究 Weigth-Loss Advertisements in Taiwan from 1982 to 1999 - A multiperspective approach
- 從當代流行文化看消費者從眾行為－－以日本流行商品為例 The Conformity of Consumer: Some Findings Based on Purchase Behavior Across Popular Japanese Products
- 多洛希亞之旅：廣告人ＶＳ.創造力 A Trip to Dorothea: A Qualitative Inquiry for the Understanding of Advertising Creativity
- WWW互動廣告的互動層次 The Level of Interactivity of WWW Interactive Advertising
- 國際廣告的政治經濟分析－－台灣與韓國之「國內廣告市場」過程及其對廣告產業結構影響的研究 The Political Economic Analysis of Transnational Advertising: The Processes of Liberalization of the Taiwanses and Korean Advertising Markets and Their Effects on the Structure of Advertising Industries in Both Countries
- 評「大處思考－－公關教父柏內斯」
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