美國政治競選廣告效果研究的回顧 The Impacts of Political Advertising- A Review of Studies in the U. S.
網路選戰在台灣－－1998年三合一大選個案研究 Online Campaigning in Taiwan: A Case Study of the 1998 General Election
球鞋類廣告：西方現代化情境的神話解構 Sport-shoes advertising: deconstructing the myth of Western modernity
廣告裡圖象隱喻的構圖原則：一個認知取徑的分析 The compositional principles of pictorial metaphor in advertisements: A cognitive approach
領導者語言型態對內部溝通之影響－－以員工工作滿意度與工作績效為核心 The Effects Generated by the Leader's Language Types on Internal Communication - Focusing on the Employee's Job Satisfaction and Job Performance
