廣告與台灣社會：戰後50年的變遷 Adverising and Social Change in Taiwan: 1945-1999
市場意見領袖特質與個人購物傾向對消費者選擇資訊與購買管道之影響－－比較網際網路、型錄、與零售商店 The Impact of Market Mavenism and Shopping Orientation on the Consumer's Use of the Web, Catalogs and Retail Stores as Shopping and Buying Channels: A Causal Modeling Approach
安全的性？安全的健康宣導廣告？－－愛滋病防治訊息設計實驗 Safe Sex? Safe Public Service Announcements? An Experiment of AIDS Prevention Message Design
廣告文化理論學派之探討－－三種解讀廣告文本的取徑分析 An Introduction to the Cultural Advertising Paradigm: The three Different Approaches for Analyzing the Meanings of the Advertising Texts
平面廣告中圖像與產品種類的關係對於記憶的影響 The Influences of the Picture-Product Class Relation on Memory in Print Advertising
