服務業廣告訊息之有形化模式建構與實驗研究 Tangiblizing the Services Via Advertising Message Model Construction and Experimantal Study
廣告策略之探研－－系統建構觀點 A Study on Advertising Strategy: A System Perspective
電視廣告音樂、廣告特性與產品屬性之相關研究 On the Relationship Among Ad Music, Ad Characteristics, and Product Characteristics
廣告感性策略下，「異形廣告」、「無彩色廣告」與「一般廣告」對FCB模式區隔中產品之溝通效果研究 The Study of the Advertisement's Communication Effect of the Products in the FCB Division upon the 'Three-dimensiional Ads.', 'Colorless Ads.' and 'General Ads.', through a Sensitive Ads. Strategy
