高效率探勘關聯規則之演算法--GRA An Efficient AIgorithm for Mining Association Rules-GRA
網路口碑形成之影響因素:以網路涉入程度與虛擬社群管理為干擾因素 The Influential Factors of Online Word-of-Mouth Formation-Internet Involvement and Virtual Community Management as Moderators
入口網站的服務品質、顧客滿意及顧客忠誠度關係之研究 An Investigation of Relationship among Service Qulity, Customer Satisfaction and Customer Loyalty in Portal Sites
產品客製化之製造整合研究——以臺灣筆記型電腦業CTO模式為例 The Study of Manufacturing Integation for Product Customization: Examples of CTO Models in the Taiwanese Notevook PC Industry