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臺大管理論叢
NTU Management Review |
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| 202012 (30:3期)期所有篇 |
- 以「察覺─動機─能力」觀點與「網絡關係觀點」初探「新南向政策」對企業國際化歷程之影響：以餐飲服務產業個案為例 A Preliminary Investigation into the Influence of New Southbound Policy on Enterprises’ Internationalization Process from the Awareness-Motivation-Capability (AMC) Perspective and the Network Relationship View: Case Studies of Food Service Industry
- 氣象所引致投資人情緒變化的長期股市報酬率影響 Time Paths of Weather-Induced Mood Effects on Stock Returns
- 使用者在科技調適中的作用：型態生成論為觀點的多個案研究 Effects of Users on Technology Adaptation: Multi-Case Studies from Morphogenetic Approach
- 手機遊戲內影音廣告類型與廣告內容之影響 Effects of the Types and Contents of Video Advertisements in Mobile Games
- 董事連結網絡特性、技術多角化與創新績效之關聯性研究：以臺灣電子業為例 The Relationships among Characteristics of Interlocking Directorate Network, Technological Diversity and Innovation Performance: Evidence from Taiwan’s Electronics Industry
- 社會經濟組織工作者的熱情與耗損：工作特徵立基視角 The Enthusiasm and Exhaustion of Socio-Economic Organization Workers: Based on the Perspective of Job Characteristics
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