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東吳經濟商學學報
Soochow Journal of Economics and Business |
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| 202206 (104期)期所有篇 |
- 地方創生對於企業形象與消費者購買意願之影響：以消費者之企業社會責任感知涉入作為調節效果──以臺灣永齡農場為例 The Influence of Regional Revitalization Implementation on Corporate Image and Consumer’s Purchase Intention: The Moderating Effects of Consumer’s Perception of Corporate Social Responsibility Involvement- A Case Study of Yonglin Farm in Taiwan
- 應用AHP探討，消費者選擇餐飲外送平台之關鍵因素 Applying AHP to Explore the Key Factors Affecting Consumers to Choose the Food Delivery App
- 不同賺賠狀態的股票賣出傾向：資金籌碼與損失規避之調節 The relationship between circumstances of capital gains or losses and tendency of selling stock: The moderating effects of capital and loss aversion
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