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東吳經濟商學學報
Soochow Journal of Economics and Business |
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| 201612 (93期)期所有篇 |
- 穿戴式裝置行為意圖之主要影響因素研究──以小米手環為例 Factors Influencing Behavioral Intention of Wearable Symbiotic Devices -Case Study of the Mi Band
- 運用品牌定位強化消費者對於參與型運動比賽之忠誠度 Using Brand Positioning to Enhance Consumers' Loyalty in Participatory Sport Event
- 行動通訊應用軟體的溝通特質對親子關係維持與家庭滿意之影響 The Relationships among Mobile Social Communication Apps, Relational Maintaining in Parent-Adolescent and Family Satisfaction
- 從服務關係探討銷售人員情緒智商對顧客忠誠度之影響 Exploring the Influence of Salespeople's Emotional Intelligence on Customer Loyalty in Service Relationships
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