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管理評論
Management Review |
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| 202304 (42:2期)期所有篇 |
- 旅遊業臉書粉專行銷貼文之案策略：從性別差異著眼 Copywriting Strategies in Tourism Facebook Fan Page Marketing: Investigating the Role of Gender Differences
- 金融監理數位化之研究：我國純網銀監理系統建置的行動者網絡分析 A Study on Digitalization of Financial Supervision: An Actor-Network Analysis of Taiwan’s Internet-only Bank Supervisory System
- 國際零售業者企業社會責任揭露之研究：法商家樂福與台灣統一超商之比較 A Study on the CSR Disclosure of Two International Retailers: Carrefour and President Chain Store Corporation
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