綠色產品資訊一定增加購買意願嗎？以輕忽道德與綠色知曉的調節式中介效果為例 Does Green Product Information Always Increase Purchase Intention? A Moderated Mediation Model of Amorality and Green Awareness
從聊天機器人探究對話式服務體驗：認知負荷觀點 Conversational Service Experiences in Chatbots: A Perspective on Cognitive Load
雇主品牌管理與員工品牌權益：跨層次之中介與調節影響效果 Employer Branding and Employee-based Brand Equity: The Mediating and Moderating Effects in Multilevel Models
