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管理評論
Management Review |
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| 201707 (36:3期)期所有篇 |
- 知識密集型服務業的創新保護-以資訊服務業為例 Innovation Protection in Knowledge-Intensive Business Services: The Case Study of IT Services
- 集團國際化、家族控制與新股折價關聯之探討 Business Group Internationalization, Family Control and IPO Underpricing
- 社群經濟下之行動社群廣告、口碑順序與情緒關係研究 Socialnomics: The Relationships between Mobile Social Advertising, Word-of-Mouth (WOM) Order, and Emotion
- 社群媒體分析：代言人類型與廣告訴求對顧客參與成效之影響 Social Media Analytics: The Effects of Endorsers and Advertising Appeals on Customer Engagement
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