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管理評論
Management Review |
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| 201507 (34:3期)期所有篇 |
- 連鎖加盟者主動貢獻行為之研究 Franchisees' Proactive Contribution Behaviors
- 音樂類型對於消費者知覺價格的影響 The Influence of Types of Music on Consumers' Price Perceptions and Judgment
- 3C 服務企業卓越模型之初探：建構服務科學準備度指標 Business Excellence Model for 3C Service Industry in Taiwan:A Study of Establishing Readiness Indicators of Service Science, Management and Engineering
- 品牌個性及消費者品牌認同對其行為忠誠之影響：消費者惰性及口碑之干擾效果 The Influence of Brand Personality and Consumer-Brand Identification on Behavioral Loyalty: Moderating Roles of Consumer Inertia and Word of Mouth
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