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管理評論
Management Review |
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| 201401 (33:1期)期所有篇 |
- 顧客關係管理策略發展分析模式 An Analytic Model for Developing Strategies of Customer Relational Management
- 贈品促銷的價格線索與語意線索評估準則之研究 Consumer Evaluations of Price Cues and Semantic Cues in Gift Promotions
- 負面雙重危機效應對共品牌評價與購買意願之影響 The Impact of Negative Double Jeopardy Effect on Co-brand Evaluation and Buying Intention
- 比較廣告案件內容結構分析 The Content Construction Analysis of Comparative Advertising Cases
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