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管理評論
Management Review |
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| 200807 (27:3期)期所有篇 |
- 消費者品牌移轉行為與市場佔有率之預測 Incorporating Market Share Forecasting with Consumer Brand Switching Behavior
- 價格意識、品牌意識與熟悉度對商店品牌購買意願之影響 The Effects of Price Consciousness, Brand Consciousness and Familiarity on Store Brand Purchase Intention
- 再現第三代行動服務之顧客價值：紮根詮釋學的應用 Customer Value Representation of Third Generation Mobile Service: The Application of Grounded Hermeneutics
- 經理人資訊揭露裁量與股票報酬率偏態關係 Managerial Discretion in Information Disclosure and Skewness of Stock Returns
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