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保險專刊
Insurance Monograph |
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| 201903 (35:1期)期所有篇 |
- 不利解釋原則非每次皆作不利於保險人之解釋 Contra Proferentem Rule Doesn't Be Always Interpreted ''Against the Insurer''
- 體驗行銷對顧客滿意度與顧客忠誠度影響之研究——以壽險公司服務中心為例 The Effect of Experiential Marketing on Customer Satisfaction and Customer Loyalty：The Case of Service Centers in Life Insurance Company
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