| 英文摘要 |
With the rapid development of economy, many small and medium businesses in Taiwan are facing more and more competitors. Many traditional industries therefore are difficult to survive due to the inability to break the status quo. Tourism factory is a new type of leisure industry. The experience activity it provided is a new way of marketing in leisure industries. However, it is an important issue of whether the tourists would revisit the tourism factory due to its experience marketing and service quality. Based on the data collected from tourism factory's tourists, this study investigate the tourism factory’s inside activities to discuss the relationships among experience marketing, leisure involvement, service quality and revisiting willingness. Finally, according to result to propose conclusion and suggestion as offer businesses to improve marking activities' reference to promote prefect service quality. |
