| 英文摘要 |
The nature of anonymity inherent on the Internet not only produces positive effects, including to improve online communication, and to protect privacy which benefits the freedom of speech on specific issues, but also brings about some negative effects, such as getting rid of responsibility and network crimes. Hence, it is a must to understand the causes and consequences of online anonymity concern. This study makes a breakthrough to the lack of the extant research on online anonymity in terms of an integrated research in order to explain the causes and the consequences of anonymity behavior adopted by online users. The findings reveal that, for online users, the three motivations of Computer-mediated Communication Apprehension, Privacy Protection and Attention to Social Comparison Information have significantly positive effects on anonymity concern. Among them, privacy protection concerns online users most. Next, on the positive effect of anonymity concern, the communication satisfaction outweighs the self-disclosure. |
