| 英文摘要 |
Affected by the education reform and declining birthrate nowadays, the school manager are bound to reconsider how to innovate the school management as the pursuit of the sustainable development. Customer relationship management is important for enterprises in the field of management theory, focus on customer needs, relationship marketing, the concept of information management and value creation, for schools management inspirational. This article aims to explore the inspiration of customer relationship management school management. Firstly, analysis of the significance of customer relationship management; second, to explore the meaning of customer relationship management, the third discusses the basic theory of customer relationship management; fourth, summarized the key success factors driving customer relationship management; fifth, explore the importance of school management; sixth, the proposed implications for school management; finally the conclusion. |
