| 英文摘要 |
This article, starting from the principles and regulatory objectives of famous marks’ protection, will illustrate the unique status of famous marks (especially the trademark dilution regulations) under the trademark legislations, which are centered on the protection of consumers’ interests. Therefore, the interpretation and application of relevant regulations shall be subject to stricter requirements, rather than the mere “likelihood of confusion.” In this way, the trademark dilution regulation should stick to its purpose, and the required extent of its “famousness” should be higher than the “likelihood of confusion.” Also, instead of identical or familiar goods or services, its application scope should only be restricted to those unfamiliar ones. Under this context, this article identified the potential problems lied in a 2012 Supreme Administrative Court judgment and the 2013 Intellectual Property Laws Colloquium and then illustrated the incorrect understandings behind these perspectives.
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