Since its initial announcement in 1992, the Danhai New Town development has undergone several suspensions and restarts, making it a representative case for examining the impact of urbanization on the thermal environment. In recent years, with a sharp increase in core development density, both annual average temperatures and the frequency of extreme heat days have significantly risen, indicating the emergence of a distinct urban heat island (UHI) effect. According to the urban heat flux model proposed by Oke, anthropogenic heat—closely associated with land use intensity, construction activity, and energy consumption—exhibits controllable and spatially distributed characteristics. This study integrates Landsat satellite imagery, building coverage ratio (BCR), and floor area ratio (FAR) data to analyze the spatiotemporal variation of land surface temperature (LST), normalized difference vegetation index (NDVI), and UHI intensity from 2000 to 2024. The results reveal that during the 2005 development hiatus, vegetation cover rebounded and UHI intensity declined; however, since 2010, with the proliferation of construction and infrastructure, UHI effects intensified and became spatially concentrated. Statistical analysis confirms a consistent and significant positive correlation between BCR and UHI intensity, surpassing FAR in explanatory power and highlighting its critical role in heat flux accumulation. This study suggests using BCR as a core metric for thermal pressure management, complemented by minimum greening thresholds and long-term environmental monitoring to enhance urban climate resilience and achieve sustainable new town development.