Purpose: In the present study, we explored and optimized the process of radiological examination to enhance patient satisfaction. Methods: Using the SERVQUAL scale as a template, we developed a questionnaire on the basis of the PZB model. The questionnaire comprised 5 major items and 23 questions. On the basis of survey results, we identified the areas of improvement and formulated relevant strategies on the basis of information flow, such as route indication videos, QR codes, and applications. Results: After the optimization of the radiological examination process, the rate of patient satisfaction in the parameters of clear guiding signs and indicators and fluency of examination increased from 87.2% to 90.2% (p = .06) and from 87.8% to 92% (p = .02), respectively. Then, the results obtained using the 23 questions were plotted as an importance–performance analysis chart. Conclusions: Knowledge regarding the importance of a certain examination-related parameter may help us objectively understand the level of patient satisfaction. By resolving important problems, we can enhance patient satisfaction.