國軍採購人員綠色採購行為模式影響因子之研究：植基於計畫行為理論

A Research of Determinant Factors about the Military Officer’s Green Purchasing Behavior: Based on Theory of Planned Behavior

隨著環境污染日益惡化，「綠色採購」已不僅是全球趨勢，更是政府重要的施政目標，本研究旨在探討國軍採購人員綠色採購行為的影響因子，研究架構係以計畫行為理論為基礎，將綠色採購行為意圖區分「態度」、「主觀規範」、「知覺行為控制」等因素變項；另外，為探討「獎懲制度」是否也存在調節與獨立影響的效果，因此加入架構中實施驗證，並依據各變項間的影響程度，了解當前綠色採購所遇到的問題，提出建議解決方案，以協助決策者在後續推動相關政策之參考。研究結果顯示，各變項均達到顯著的影響效果，且態度>知覺行為控制>獎懲制度>主觀規範，因此若要增強採購人員的行為意圖，則首要先強化採購人員的環保的觀念（態度），進而給予適當的資源、預算與作業時間（知覺行為控制），最後的手段才是利用懲處（獎懲制度） 來導正其行為，而主管或同事（主觀規範）的影響可作為輔助的角色；另外，在調節效果的部分，獎懲制度對態度、知覺行為控制產生了調節效果，但對於主觀規範則不具調節效果。

 

Environmental pollution is getting worse, “Green Purchase” is not only a global trend, but also an important governance goal of the government. The purpose of this research is to discuss the determinant factors of green purchase behavior of the military officer. The research framework is based on the theory of planned behavior. To distinguish the intentions of green purchase behavior into three factors such as “attitude”, “subjective norms” and “perceived behavior control”; in addition, in order to explore whether the "reward and punishment system" has the effect of moderation and independent influence, it is added to the framework to implement verification.Based on the degree of influence between the various variables, to understand the current problems encountered by green procurement are elarijied, and the solutions are proposed to assist policy makers in promoting the relevant policy. The research results show that each variable has a significant effect, and the impact level requencely are attitude , perceived behavior control > reward and punishment system , subjective norms. Therefore, if you want to enhance the purchaser ’s behavioral intention, first of all, strengthen the purchaser ’s concept of environmental protection (attitude), and then give appropriate resources, budget and operating time (perceived behavior control), the last resort is to use punishment (reward and punishment system) to correct their behavior, and although the degree of influence of the supervisor or colleague is ordinary, it can also be used as an supplementaryrole.