迷因作為社會運動傳播工具探討

Exploring Memes as a Tool for Social Movement Communication

而迷因作為一種具有病毒式傳播特性的資訊傳播工具，應用於社會運動中能夠迅速擴散並激發群眾參與。
本研究旨在探討迷因作為社會運動傳播工具的功能、運動參與者的認知與態度以及迷因在社會運動中的影響，透過半結構式訪談分析，瞭解迷因如何作為資訊傳遞和輿論動員的工具，並說明其對參與者行為和態度的影響。
研究結果顯示迷因作為一種能夠迅速模仿和擴散的思想形式，在社會運動中發揮了重要的傳播和動員作用，尤其在年輕群體中，具有強大的吸引力，其幽默和諷刺性質能有效引發社會對話，增強運動訴求的傳遞，幫助參與者更深刻理解運動內容並促使其行動，如病毒般擴散並激發政治參與，提升公民運動的影響力，迷因在現代社會運動中具備高度的行銷潛力和功能性。

With the popularization of the internet, social media platforms have become important channels for information dissemination and social movement mobilization. Memes, as an information dissemination tool with viral spread characteristics, can rapidly spread and stimulate mass participation when applied to social movements. This study aims to explore the function of memes as a tool for social movement communication, the cognition and attitudes of movement participants, and the impact of memes on social movements. Through semi-structured interview analysis, it understands how memes serve as a tool for information transmission and public opinion mobilization, and explains their impact on participants' behavior and attitudes. The results show that memes, as a form of thought that can be rapidly imitated and spread, play an important role in the dissemination and mobilization of social movements, especially among young people. They possess strong appeal, and their humor and satire effectively stimulate social dialogue, enhance the transmission of movement demands, help participants understand the content of the movement more deeply, and prompt them to take action. Like a virus, they spread and stimulate political participation, enhancing the influence of civic movements. Memes possess high marketing potential and functionality in modern social movements.