以永續發展目標的大學畢業製作之品牌設計教育初探

A Preliminary Exploration of Brand Design Education in University Graduation Projects Based on Sustainable Development Goals

永續發展已是高等教育體系的重大議題，高等教育是銜接永續發展重要的一環，其目的是使高等教育的人都有責任且付出行動。聯合國已於2015年提出了一項涵蓋「人類」、「繁榮」、「地球」、「和平」和「夥伴關係」的五個面向的永續發展目標。透過高等教育的畢業製作課程能使學生真正落實永續概念，促使學生製作品牌設計學習永續發展的相關知識，並且運用在未來的發展之上。本研究目的為探討永續發展概念結合設計思考教學策略導入高等教育畢業製作課程，試探學生畢業製作課程教學永續發展與品牌設計概念關係。本研究方法利用大學畢業製作課程中導入專題式學習方式引導學生、設計思考法理論創意思考提出解決方案、運用於永續發展議題中創作品牌設計製作流程，以利宣導永續發展的議題。本研究結果，專題式教學與設計思考教學結合模式，學生對於永續發展議題的探討能更深入理解當蜜蜂滅絕，涉及整個自然生態的平衡與存續，除了理解期關聯性，進而運用品牌設計技巧執行製作一品牌名稱「起蜂了」，設計桌遊禮盒以「碳險先蜂」為名，以蜜蜂生態倡議為主軸，結合碳足跡的相關知識，開發桌遊遊戲，使公眾以寓教於樂的方式，了解如何從日常生活落實環保，減少碳足跡的產生。

Sustainable development has become a major issue in higher education, and higher education is a crucial link in this process, aiming to ensure that everyone involved in higher education has a sense of responsibility and takes action. In 2015, the United Nations proposed a five-dimensional Sustainable Development Goal encompassing ''Humanity,'' ''Prosperity,'' ''Planet,'' ''Peace,'' and ''Partnership.'' Graduation projects in higher education can enable students to truly implement sustainable concepts, learn about sustainable development through brand design, and apply this knowledge to future development. This study aims to explore the integration of sustainable development concepts with design thinking teaching strategies in higher education graduation projects, examining the relationship between sustainable development and brand design concepts in graduation project instruction. The research methodology utilizes a project-based learning approach in university graduation projects to guide students, employing design thinking theory to creatively develop solutions, and applying these solutions to the brand design production process within the context of sustainable development issues, thereby promoting sustainable development. This study found that the combined approach of thematic teaching and design thinking enabled students to gain a deeper understanding of sustainability issues. They grasped the implications of bee extinction for the balance and survival of the entire natural ecosystem. Beyond understanding the interconnectedness of these issues, students applied brand design techniques to create a brand called ''Qifengle'' (起蜂了, meaning ''The Bees Are Rising''). They also designed a board game gift box named ''Carbon Risk Prevention for Bees'' (炭险先蜂, meaning ''Carbon Risk Prevention for Bees''). With bee ecological initiatives as the central theme, and incorporating knowledge of carbon footprints, they developed a board game that educates the public in an engaging and educational way, teaching them how to implement environmental protection measures and reduce their carbon footprint in daily life.