先買後付（BNPL）之監理規範

Regulations on Buy Now, Pay Later

COVID-19疫情爆發後，消費場域從實體轉為線上，電子商務與新興支付方式蓬勃發展。除消費習慣改變，亦帶給許多消費者經濟上衝擊，使用延後與分期付款有其需求性，能使有限資金與消費達成平衡。過往信用卡是消費者最常使用的延期付款支付工具，但在嚴格授信審查下，卻將薪資不足或無相當資產之消費者屏除。先買後付的崛起，讓經濟弱勢之消費者有資金安排的機會，卻也對消費者產生許多潛在的危害。在各國先買後付的發展及納管浪潮下，對性質上屬消費信貸的先買後付，臺灣應依金融消費者保護之監管原則建立一般性消費信貸的監理規範，再依其風險高低，授權主管機關以命令制定差異性的監管內容。

In the wake of the COVID-19 pandemic, consumer behavior has shifted from physical to online environments, leading to a surge in e-commerce and new payment methods. This shift has not only altered consumption habits but also placed financial strain on many consumers, increasing the demand for deferred and installment payments to manage limited funds effectively. While credit cards have traditionally been the primary tool for deferred payments, stringent credit assessments have often excluded those with insufficient income or assets. The emergence of buy now, pay later (BNPL) services has offered financially disadvantaged consumers greater access to credit, but also presents potential risks. As BNPL services develop and come under regulatory scrutiny worldwide, Taiwan should establish a regulatory framework for general consumer credit grounded in the principles of financial consumer protection supervision, and then authorize the competent authority to issue orders that set differentiated regulatory requirements based on risk levels.