泰國冷凍食品產業AI數位轉型與商業模式創新之研究

AI Digital Transformation and Business Model Innovation in Thai Frozen Food Industry

本研究主要探討泰國冷凍食品中小企業的AI數位轉型能耐對商業模式創新與營運績效之影響。如同我們所知，中小企業的成功要素本質上具備多元特性，而我們希冀透過AI科技應用創新特質的聚焦與探索，對於上述關係有深刻的洞察與理解。此外，除AI數位轉型能耐對企業營運續效的可能影響外，我們亦想瞭解企業的商業模式創新在兩者之間是否扮演顯著的中介關鍵角色。最後，我們蒐集到218家泰國冷凍食品中小企業之樣本數，並採偏最小平方結構方程模型（PLS-SEM）進行模型的檢驗，我們發現，AI數位轉型能耐對於企業的商業模式創新與企業營運績效有顯著正向的影響關係。此一發現擴展了我們對於AI數位轉型能耐作為中小企業的未來營運績效的有效預測變數，仍必須搭配與透過商業模式創新才足以獲取營運成果與爭優勢。依據研究發現，我們提出相應的學術貢獻、管理意涵及未來研究建議。

This study primarily investigates the impact of AI-enabled digital transformation capabilities on business model innovation and operational performance among small and medium-sized enterprises (SMEs) in the Thai frozen food industry. Therefore, this research aims to gain in-depth insights and understanding into the abovementioned relationships by focusing on the innovative characteristics of AI technology applications. In addition to examining the potential influence of AI digital transformation capabilities on firms' operational performance, this study also seeks to explore whether business model innovation plays a significant mediating role between the two. A total of 218 valid responses were collected from Thai SMEs in the frozen food sector. The data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The results reveal that AI-enabled digital transformation capability plays a crucial role in business model innovation and business operational performance. This finding expands our understanding by suggesting that while AI digital transformation capability serves as an effective predictor of future operational performance for SMEs, achieving meaningful business outcomes and competitive advantages still requires the integration of business model innovation. Based on the findings, this study provides relevant academic contributions, managerial implications, and suggestions for future research.