彰化地區公共自行車使用者行為模式之建構

Construction of a Behavioral Model for Public Bicycle Users in the Changhua Region

本研究旨為探討休閒阻礙、休閒知覺自由、休閒效益之關係，意圖建構公共自行車使用者行為模式。以立意抽樣對彰化地區曾以公共自行車作為休閒活動之民眾進行問卷調查，研究採描述性統計、驗證性因素分析及結構方程模型進行資料分析。研究顯示：休閒阻礙對知覺自由及使用意圖呈負向影響；知覺自由對效益及使用意圖呈正向影響；效益對使用意圖呈正向影響；休閒阻礙對效益具負面影響，當時間、金錢或缺乏同伴等阻礙增加時，個體從休閒活動獲得的生理、心理與社交效益會明顯降低。最後，研究發現，較低休閒阻礙與騎乘勝任感及控制感之間存在正向關聯，有助提升使用效能及增加租賃或推薦需求。根據本研究結果，建議應制定減少休閒阻礙和提升知覺自由的策略，以優化使用者體驗與滿意度，進一步促進使用者的持續使用及正向口碑。

This study aimed to explore the relationships among leisure constraints, perceived freedom in leisure, and leisure benefits, and to construct a behavioral model of public bicycle users. Using purposive sampling, a questionnaire survey was conducted on people in the Changhua area who had used public bicycles for leisure. The data were analyzed using descriptive statistics, confirmatory factor analysis, and structural equation modeling. The results showed that leisure constraints had a negative effect on perceived freedom and usage intention; perceived freedom had a positive effect on leisure benefits and usage intention; leisure benefits had a positive effect on usage intention; and leisure constraints negatively affected leisure benefits. When constraints such as time, money, or lack of companions increased, the physical, psychological, and social benefits gained from leisure activities were significantly reduced. Finally, the study found that lower leisure constraints were positively associated with perceived competence and control in riding, which helped improve usage effectiveness and increased the intention to rent or recommend. Based on the results, it is recommended to develop strategies to reduce leisure constraints and enhance perceived freedom in order to improve user experience and satisfaction, and further promote continued use and positive word-of-mouth.