世界真奇妙！跨文化觀點探討背包客跨文化能力與後果驗證：新奇感追求之干擾角色

Wonderful World! A Cross-Cultural Perspective of Backpackers’Intercultural Competence and Its Consequences: The Moderating Effect of Novelty Seeking

背包客的跨文化能力代表與來自不同文化背景的人適當且有效地互動的能力，幫助背包客獲得正向的旅遊體驗。然而，鮮少有研究探討背包客跨文化能力與其影響因素。本研究旨在探討跨國情境之背包客跨文化能力、旅遊涉入、旅遊滿意度與行為意圖間之因果關係，及旅遊涉入的中介效果與新奇感追求的調節效果。本研究採用便利抽樣法，選取3年內曾從事背包客旅遊經驗的受訪者進行問卷調查，回收的有效問卷為454份。研究結果顯示：背包客的跨文化能力程度越高，越會影響旅遊涉入與旅遊滿意度，旅遊涉入與旅遊滿意度也會正向影響行為意圖。此外，旅遊涉入在跨文化能力與旅遊滿意度之間扮演部分中介角色，而新奇感追求在跨文化能力與旅遊涉入之間，以及跨文化能力與旅遊滿意度之間扮演調節角色。最後，本研究結果可以彌補跨文化能力理論之研究缺口，並可做為未來背包客旅行規劃的參考。

Backpackers’intercultural competence (ICC) refers to the ability to interact appropriately and effectively with individuals from different cultural backgrounds, which contributes to positive travel experiences. However, limited research has examined backpackers’ICC and its influencing factors. To address this gap, this study explored the causal relationships among ICC, tourist involvement, tourism satisfaction, and behavioral intentions in cross-national contexts. This study also assessed the mediating role of tourist involvement and the moderating role of novelty seeking. Data were collected through a convenience sample survey of 454 individuals who had been backpacking within the past three years. The findings demonstrated that higher levels of ICC enhanced tourist involvement and tourism satisfaction, both of which exerted positive effects on behavioral intentions. Tourist involvement partially mediated the relationship between ICC and tourism satisfaction. In addition, novelty seeking moderated the relationships between ICC and tourist involvement, and between ICC and tourism satisfaction. Finally, the results of this study can fill the research gap in ICC theory and serve as a reference for future backpackers’travel planning.