運用社交媒體進行用藥安全議題推播成效之研究－－以Line 手機應用程式為例

Analyzing the Effectiveness of Social Media“Line”on Smartphone to Deliver Patient Medication Information

現今醫院民眾衛教多以現場講座為主，為使民眾學習用藥知識不再受限於時間與地點，故結合手機上的社交媒體LINE 主動推播，以期提昇參與人次並增進正確用藥識能之E化學習。導入問題引導學習法，由藥師製作實證影片，每則影片持續放置平台28天，民眾可隨時點擊影片及回覆LINE 上的問卷。問卷分析含知識題及滿意度調查。自2019年01月至2020年01月加入好友總數為2,045人。依LINE 數據資料庫分析用戶屬性，女性佔67.9%，50歲以下佔6成。每則主題點閱率平均288次，優於研究個案醫院現場參與講座人次5倍之多。利用LINE 平台推廣能讓更多民眾學習到用藥新知，不受限於時間地點與covid-19疫情。

The aim of this project is to use social media such as LINE to promote medication education videos in order to break space and time constraints. Each video would be placed on the social media platform for 28 days. The participants could watch the video and respond to the knowledge questionnaire at any time. 24 medication-education videos have been produced. The average number of views of on each topic is 288 times, which is 5 times more than the number of people attending public health lectures at the hospital. Medication related knowledge was evaluated before and after watching the video. The highest improvement in knowledge test score was the topic for drug interaction. The lowest knowledge score was shown in the anticoagulant topic. Using social media such as LINE can increase the number of participants. The results from this study suggests that general health topics can be continuously broadcast but specific medication related videos should be broadcast only to patients of interest or consider collaborating with patient help groups.