日常生活實踐理論視域下身體感鄉村日常生活體驗

The Experience of everyday life in the village of Bodily Sensation in the context of Everyday Life Practice Theory

隨著全球商業化加劇，文化消費日漸被商業化侵蝕，導致消費者對文化消費主導地位受到挑戰。本研究基於De Certeau日常生活實踐理論，探討在鄉村日常生活中，如何通過生活詩學來對抗商業化的影響，並找回文化消費本質。研究從筆者身體感和個人經驗出發，對宜蘭內城社區進行實地調研，運用「策略」和「戰術」來分析大眾文化消費與鄉村日常生活實踐之間的關係。研究結果顯示：1）採用「時間換取空間」的操作方式騰挪他者空間短時間轉化為自己的陣地，當這種狀態延續下來就會產生都市居民返鄉回流。2）通過行走介入挪用權力和空間，從中創造自己使用空間的意義，鄉村日常生活實踐中通過行走與場域產生聯繫，進一步產生地方感。3）通過日常生活體驗，消費者通過使用產品方式即「消費」，將自己的異質性潛移默化地滲透於占統治地位的社會秩序，既是消費主義或當下的主流消費文化的反抗。4）消費者透過日常生活中的體驗參與與互動產生新的意義，通過消費及照片等重新組織與解釋的創造力進行二次生產。本研究基於以上發現，為鄉村旅遊發展提出一些建議，旨在促進鄉村文化保護可持續發展，並挑戰商業化對文化消費的影響。

With the intensification of global commercialization, cultural consumption is increasingly being eroded by commercial forces, challenging the dominant role of consumers in cultural consumption. Based on De Certeau's theory, this study explores how to combat the impact of commercialization in rural daily life and rediscover the essence of cultural consumption. Starting from the author's bodily sensations and personal experiences, field research was conducted in the inner-city community of Yilan. This involved using ''strategies'' and ''tactics'' to analyze the relationship between mass cultural consumption and rural everyday life practices. The results show: 1）The tactic of ''time for space'' enables the temporary transformation of others' space into one's own territory, leading to urban residents returning to their hometowns when this state persists. 2）By walking, individuals intervene in the appropriation of power and space, creating their own meanings of space use and establishing a sense of place in rural daily life practices. 3）Through everyday life experiences, consumers use products in a way that is ''consumption,'' subtly infiltrating the dominant social order with their heterogeneity, thus resisting consumerism or the current mainstream consumption culture. 4）Consumers generate new meanings and secondary production through the creative reorganization and interpretation of consumption and photographs in their daily life experiences. Based on these findings, this study offers suggestions for the development of rural tourism, aiming to promote sustainable development in the protection of rural culture and challenging the impact of commercialization on cultural consumption.