| 中文摘要 |
現在競爭激烈的經營市場中，各個國道服務區經營廠商要如何保有自身競爭力，考量如何為用路人提供貼心、創新的設施和環境及體驗感受，更是現今重要的課題之一。本研究採取內容分析法（Content Analysis）、模糊德菲法（Fuzzy Delphi Technique, FDT）及層級分析法（Analytic Hierarchy Process, AHP）來分析國道服務區經營模式，研究結果發現在個別觀點方面，雖然各領域之國道服務專業人士有不同的重視因素，主要集中在服務區空間營造；在整體觀點方面，服務區空間營造係為國道服務區經營主要關鍵因素，其次為服務區經營管理等，因此國道服務區應著重建立管理品質、維護公共服務與活化地方特色等，進而促進地方經濟，以及擴大行銷推廣地方的服務範圍。 |
| 英文摘要 |
In this competitive market, it is important for the operators of highway service areas (HSAs) to maintain their competitiveness and to considering how to provide caring, innovative facilities, environment and experience for the users. The purpose of this study applied Content Analysis, fuzzy Delphi technique (FDT), and analytic hierarchy process (AHP) to analyze assessment model of highway service areas in Taiwan. The results find that experts from different fields have individual preferred indicators. However, the empirical study indicates that spatial construction in HSAs was the main criterion considered, followed by operation and management in HSAs in overall experts. Therefore, the HSAs should focus on establishing management quality, maintaining public services, and revitalizing local characteristics in order to promote the local economy and expand the scope of marketing services to a wide area. |
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