購物頻道廣告違規現況分析   全文下載

Current Situation Analysis of Illegal Shopping Channel Advertisements

有線電視系統之廣告專用頻道即俗稱「購物頻道」，閱聽人可能因誤信購物頻道中之違規內容而產生健康風險。本研究係於112年10月19日調查購物頻道全日播送廣告之樣態。結果顯示：該日於有線電視系統台號34-47區間之購物頻道，共計查獲202則廣告，以其播送內容是否涉嫌違反衛生法規為標的，其中發現79件有違規之虞，佔比約39.11%，進一步分析，食品類54.43%（43件）佔最大比例，其次為化粧品類35.44%（28件）。鑒於有線電視頻譜為有限公共財，衛生相關法規對於傳播業者亦有規範，本研究結果可提供管理參考，以維護閱聽人權益。

The advertising specialty sales channel on cable television systems, commonly known as the‘shopping channel,’continues to broadcast at present (2024), and viewers may still be exposed to health risks due to misunderstanding of illegal content. This study selected a single day in 2023 to investigate the patterns of advertising broadcast throughout the day on shopping channels. The results showed that, on October 19, 2023, a total of 202 advertisements were presented on shopping channels airing on cable TV channels 34-47. Among those, 79 advertisements were suspected of violating health regulations, accounting for approximately 39.11% of the total. Further analysis of these 79 suspected violations revealed that food products accounted for the highest proportion at 54.43% (43 cases), followed by cosmetics at 35.44% (28 cases). Given that cable TV spectrum is a limited public asset and health-related regulations also constrain broadcasters, the results of this study can provide reference for authorities to improve management measures and safeguard the rights and interests of viewers.