提升趣味玩具之持續玩樂價值的設計要素研究

Exploring the Design Elements to Enhance Sustained Play Value of Fun Toys

「趣味玩具」一直是近年來人們在忙碌生活中，不可或缺的小物件。透過把玩的過程，可以達到自我調節情緒或壓力的功能。然而，現有文獻對於玩具的玩樂持續性較少探討，因此本研究主旨在於如何提升趣味玩具可持續玩樂的價值。本研究從一系列的創作設計到專家評估，質量化並用，發展出其關係脈絡與設計要素。共分為三個階段，第一階段為「趣味玩具設計發想」，成立設計工作營，請9位實務設計師創作；第二階段為「玩具評估量表」之問卷設計；第三階段為「發展持續玩樂之要素」，邀請30位玩具相關領域專家受測評估與半結構訪談。研究結果顯示，具有持續玩樂潛力之趣味玩具可分為三種類型，分別為「形變角色類型」、「轉動建構類型」與「多人嬉戲類型」。其中，「轉動建構類型」與其他類型之設計圖在統計分析上有顯著差異，在思維自由與時空彈性之評估項目，評價最高。經質性譯碼解構與設計案觀察分析，本研究最後萃取出趣味玩具之持續玩樂價值的三大要素與五項特性。「思維自由」要素包含了「挑戰」、「建構」與「新奇」之特性。「情緒減壓」要素具有「緩解壓力」之特性。「時空彈性」要素具有「便利攜帶」之特性。以上結果希望能幫助玩具設計師進行創意發想，並提供系統性建議做為參考。

“Fun toys”are indispensable in people's busy lives while helping individuals regulate emotions and manage stress through play. However, past research has overlooked the sustainability of enjoyment from playing with toys. Therefore, this study explores ways to enhance sustained play value associated with fun toys. Using qualitative and quantitative methods to develop the relational context and design elements, this study encompasses creative designs and expert evaluations in three phases. At the first phase, Fun Toy Design Ideas involved a workshop inviting nine practicing designers to create toy designs. The Assessment Scale, a questionnaire for toy evaluation, was designed at the second phase. The third phase checked Elements of Sustained Play Development, where 30 experts from toy-related fields were invited to assess the toys and participate in semi-structured interviews. The results indicate that fun toys with the potential to sustain long-term play can be categorized into three types: (1) transformable character, (2) rotating construction, and (3) multiplayer interaction. The rotating construction type exhibited significant differences from the other types in the statistical analyses, scoring highest in the assessments of freedom of thought and time and space flexibility. Through qualitative coding deconstruction and observational analysis of design projects, this study identified three key elements and five characteristics of sustained play value in fun toys. Freedom of thought included the attributes of challenge, construction, and novelty. Emotional stress reduction was characterized by stress relief. Time and space flexibility was characterized by being easy to carry. These findings can assist toy designers in brainstorming while providing systematic reference recommendations.