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篇名
軟體使用者為何成了釘子戶?以Windows 10作業系統升級為例
並列篇名
Investigating Users’Software Upgrading Intention: A Case of Microsoft Windows 10 Operating System
作者 徐淑如戴基峯江峵愷
英文摘要
Different from information systems (IS) adoption and continuance, the software upgrading decision involves tradeoffs between costs and benefits and the burdens brought about by the current software. Drawing on the status quo bias perspective (SQBP) and the Unified Theory of Acceptance and Use of Technology (UTAUT), this study proposed a model that integrates perceived switching benefits, perceived switching costs, and psychological commitments viewpoints for examining how rational as well as irrational decision making influence users’intention to upgrading to the Windows 10 operating system. With two hundred effective samples, six hypotheses were tested using SmartPLS. Data analysis not only confirmed the power of SQBP and UTAUT factors to accounting for the software upgrading decision, but also showed that perceived switching costs has a greater effect than perceived switching benefits on software upgrading intention.
起訖頁 1-39
關鍵詞 軟體升級意圖現況偏差觀點知覺轉換利益/成本損失規避心理承諾Software upgrading intentionstatus quo bias perspectiveperceived switching benefits/ costsloss aversionpsychological commitment
刊名 電子商務學報  
期數 202404 (26:1期)
出版單位 中華企業資源規劃學會
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