運用資料科學探究媒體臉書粉絲專頁框架效果：以2022年中共第二十屆黨代表大會為例

Exploring Framing on Media Pages of Facebook by Data Science: A Cross National Study of the 20th National Party Congress of CCP

中華人民共和國之政治體制係以黨領政、領軍，每五年一次的共產黨代表大會不但決定黨與國家由誰領導，更決定中國政府政經發展、國家治理的政策方針，尤其2022年10月16日召開的第二十屆中共全國黨代表大會，已連任兩屆之總書記習近平是否會繼續第三個任期，成為全球矚目的新聞報導焦點。不同媒體可能會因為自身立場及記者採訪方式的不同，產生不同的文本與論述，不同網路新聞媒體如何再現中國二十大期間所發生的重大事件？各媒體之文本框架欲建構的觀點及差異為何？當新聞匯流並傳達給閱聽人之後，其解讀結果及反應回饋為何？值得探究。本研究嘗試運用資料探勘工具蒐集媒體臉書粉絲專頁所發布的新聞文本與閱聽者回饋，接續以主題模型分析探究各文本所使用的框架，並以情感分析瞭解閱聽者反饋的回文訊息，期能透過分析文本關鍵字、主題框架與情感偏向，瞭解各國媒體的文本框架與閱聽者解讀，進而瞭解世界各國媒體是如何再現與中國二十大相關且足以寫入歷史的重大事件。

While steering the political and military system in China, the National Congress of the Chinese Communist Party (CCP) was held every five years and is considered one of the most critical events for the Party and the country. The new leader of the CCP will be elected at the conference, and policy guidelines for governance, economics, and diplomacy will be introduced in the work report right after. On October 16, 2022, the 20th National Party Congress of the CCP was held. Xi Jinping, the general secretary of the Central Committee of the CCP, had been re-elected for his record-breaking third term. The result was not surprising but became the focus of media worldwide soon after. Media and reporters may deliver different narratives according to their political/commercial standpoint, interview methods, and sources. How do different media project these events that occurred during the 20th National Congress of CCP on social media? What kinds of frames and views do different media intend to construct? How do audiences perceive this re-produced information?
This study aims to eliminate the possibility of subjective bias from human intervention and apply data mining tools to collect news texts and audience feedback on the internet and on Facebook. Followed by a Topic Modeling analysis tool to explore frames used in each text and sentiment analysis for how readers perceive this information. By analyzing keywords, topic, frames, and sentiment, we may better understand the political interest and text framing of media and the perception and reaction from the audience as well. In addition, this program would provide a theoretical framework extension by comparing with media from different countries. Future studies would receive a better theoretical foundation on how different media report and project these historical events in China.