春節節慶活動間集郵戳圖試析──以2019.1.8-3.8為例

Analysis of Stamp Collecting during Spring Festival Celebrations—Using the Period from January 8, 2019 to March 8, 2019 as an Example

遊客參加節慶活動時多喜歡蒐集蓋紀念戳章，可能有兌換贈品的集章活動，或是透過集章活動參觀周邊景點，獨特性可促進了解當地特色、風俗文化增廣見聞的意義，加深對該活動的印象，而成為「曾經到過這裡」的另類旅遊品，也具有行銷與促進觀光功能，也多兼具紀念價值的解說物或作為後續「重遊」的指標。
以此觀點檢視集郵戳圖，有怡情養性、促進觀光等功能，一般認為紀念戳章的概念應是由郵局的紀念郵戳轉變而來，所以集郵戳圖可視為紀念戳章的鼻祖。本論文是查中華郵政的集郵業務專區網站，所知2019.1.8-3.8此時期的集郵戳圖（含臨時郵局戳圖）有22款公告，就以此搜尋之戳圖整理分析，觀察集郵戳圖之類型、元素、分析其設計理念與特色，從而歸納評析其優劣，供觀光活動、節慶設計等創新開發之參考方向。

When participating in festival celebrations, visitors often enjoy collecting commemorative stamps. These stamps may be exchanged for gifts or used to explore surrounding attractions through stamp collecting activities. The uniqueness of this practice enhances understanding of local characteristics and customs, broadens cultural knowledge, deepens impressions of the event, and becomes an alternative travel souvenir that signifies ''having been here before.'' Additionally, it serves marketing and tourism promotion functions and often holds commemorative value, acting as a reference for future ''revisits.''
Viewing stamp collections from this perspective, they serve functions such as providing pleasure and relaxation, and promoting tourism. It is generally believed that the concept of commemorative stamp collecting evolved from postal services' commemorative postmarks. Therefore, stamp collecting can be considered the precursor to commemorative stamps. This paper examines the stamp collections available during the period from January 8, 2019 to March 8, 2019, with a focus on the 22 announced stamp designs, including temporary post office stamps, found on the official website of Chunghwa Post. Through the organization and analysis of these stamps, it observes their types and elements, analyzes their design concepts and features, and subsequently evaluates their strengths and weaknesses. This research provides a reference for the innovative development of tourism activities and festival designs.