英文摘要 |
This research aimed to investigate the factors that affect the emotional design value of cultural and creative products, focusing on handmade leather goods as experimental samples. Four key components of emotional design are included to be examined, namely pleasure, aesthetics, design, and functionality. Furthermore, we explored whether the degree of consumer sensibility had anoteworthy influence. Finally, it also examined the impact of the demographic variables. 169 valid questionnaires were analyzed and the findings revealed that: (1) In addition to pleasure, aesthetics, and design, consumers still have ahigh preference for functionality, and preferences are revealed for different products. (2) The degree of sensibility and the emotional design value are significantly positively related. (3) Female have ahigher degree of sensibility, and there are significant preference differences between gender and purchase experience for the emotional design value of cultural and creative products. |