世茂農業——智慧蘭園

Symon Agricultural Biotech—Smart Phalaenopsis Farm

黃崇德創立世茂農業，辨識蝴蝶蘭切花巿場的機會，採取專注差異化策略，提供高品質切花。世茂為實踐策略進行3次轉型，增加內部資源，並利用外部資源以豐富及擴展自身的能力，發展優越的計畫性生產能力及染色技術創新能力，成為智慧植物工廠，黃崇德的知識及經歷在世茂資源管理及決策實踐中扮演重要的角色。
本個案藉資源調和理論探討管理者如何構建、捆綁和槓桿資源以有效利用資源在目標市場競爭。決策問題有二，黃總如何根據外部環境及內部資源以決定進入巿場之策略？世茂如何藉由轉型累積內外資源，開拓新能力，以實踐在切花巿場採取的差異化策略？本個案分析企業的策略與資源布署間的關係，了解管理者在管理行動及策略資源開發的重要。

Mr. Huang, Chong-de, the founder of SYMON AGRICULTURAL BIOTECH CO., LTD, has searched opportunities on the Phalaenopsis cut flower market and focused on the differentiation strategies to provide high quality cut flowers. To promote the strategies, SYMON has transformed three times to be a smart plant factory via internal accumulation and external utilization of resources to diversify and expand its own capabilities, including developing extraordinary planned production and innovative color cladding technologies. Mr. Huang’s knowledge and experience have played a critical role in the resource management and decision implementation of SYMON.
Based on the resource orchestration theory, this case investigates how do managers structure, bundle, and leverage resources to use resources effectively and compete in targeted markets. There were two decision questions derived from this case. First, how Mr. Huang determines target market entrance strategies according to the external environment and internal resources. Second, how SYMON conducts digital transformation to accumulate internal and external resources and builds up novel capabilities to fulfill the differentiation strategies adopted in the cut flower market. This study analyzed the relationship between corporate strategies and resource deployment in an attempt to understand the importance of managers on management practices and strategic resource exploitation.